Tips to Magnetize Your Home Page,p2
Pull in visitors
faster than metal to a magnet...
you like to create a magnetic home page, one that magnetizes your
visitors? Webster’s Dictionary defines magnetic as ‘powerfully
What will make your home page interesting? Good design plays an
important part in your site’s overall effectiveness. But
it’s not the flash that will interest your audience. It’s
not the jingles that will connect with your visitor. It’s
the benefits – the ‘what’s in it for me’
list that create interest and even desire. Create a home page
filled with benefits and it will pull your visitors in. What you
say your product/service can do is much more attractive than a
beautiful web page with weak copy.
Promote with benefits instead of your bio,
your credentials and even the features of your product/service.
Put them in their proper place on your site. But your audience
will most want to know the value of your product to them.
You must answer questions like, “Will
it solve my particular problem?” “What will I gain?”
“What will I lose if I don’t use your service?”
Some universal benefits answer the how tos: getting more passion,
more energy, less fatigue, more money, good relationships, more
time, less trouble, less stress, less drama and trauma. Here’s
a quick tutorial on magnetizing your home page:
Give your links the power of benefits. We have added
magnetic pulling power to our bulleted list, headlines, and titles.
It’s all good. But there’s one more area that will
give your home page even more pulling power. I got this tip from
Allen Says’ "The War Report." Many unseasoned
site owners create links that say things like, "Get your
FREE ebook here!" or "Sign-up for our FREE ezine!"
When first exposed to this tip, all I
could say was, "Ouch!" I know my sites were filled with
links like that. Perhaps we thought the magic word was FREE and
people would automatically click on it and download. The truth
is ‘Free ezine" tells our audiences nothing. Impart
life to all your links with benefits. Those left over benefits
and titles you developed earlier in this article. Review each
link and pretend you have to get every visitor to click on it.
Add Testimonials. Most everyone wants to know who else
has used your service and had a good experience. Testimonials
speak up for your product or service. They act as a referral and
even an endorsement. The compliments from another customer help
melt away your prospect’s fears and doubts about buying
from you online.
Add Subscription Form. You want the ability to pull your
targeted audience back to your site again and again. For if they
don’t buy the first time (most don’t), online researchers
say they will after the fifth to seventh time of being exposed
to your sales message.
Add the Pop-Up. Use; don’t abuse the pop-ups. In case, you
didn’t know there’s a new generation of pop-ups: scroll
pops, float-ins, fly-ins, spin-ins, impact pops, etc. With the
popularity of pop-up blockers, one might wonder if the pop-up
still works. It still works. Use it in moderation and watch an
increase in your subscribers. The bottom line is summed up in
an old adage that says, "If you don’t ask, you won’t
wait. If you wait you could be starting the next year without
the explosive sales and traffic your site deserves. You have invested
time and perhaps money into making your site the best it can be.
Now, create a magnetic home page by giving your bulleted lists,
headlines, subscription forms, pop-ups and links the power of
benefits. Magnetize your home page and prosper!
Magnetize Your Home
Page, Part 1
©Earma Brown, 11 yr. Web Developer,
Author, Service Business Owner
Helps service business owners, and writers with full featured
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